Every lead scored by AI, in real time
Reach's multi-pillar scoring algorithm evaluates company fit, role authority, timing signals, and voiced intent — so your team follows up with the right leads first.
- Scored 0–100 across three pillars
- Intent Multiplier from voice notes
- Confidence level per data point
- Fully automatic — no manual input
Four dimensions. One score.
Every lead is evaluated across company fit, role authority, timing signals, and voiced intent — then combined into a single actionable score.
Company Score
Evaluates how well the prospect's company aligns with your ideal customer profile based on firmographic and technographic data.
- Firmographic Fit
- Matches company size, revenue range, and industry vertical against your ICP criteria to determine baseline compatibility.
- Technographic Signals
- Analyzes the prospect's current tech stack — CRM, marketing tools, and infrastructure — to gauge product-market alignment.
- Growth Trajectory
- Tracks hiring velocity, funding rounds, and revenue growth to identify companies in an active buying window.
Role Score
Measures the prospect's authority, influence, and relevance within their organization's buying committee.
- Decision Authority
- Classifies the prospect as a decision-maker, influencer, or champion based on title, seniority, and reporting structure.
- Department Relevance
- Scores how closely the prospect's department aligns with your product's primary users and budget holders.
- Tenure & Influence
- Weighs time-in-role and organizational influence — new leaders often drive tool adoption and vendor evaluations.
Timing Score
Captures real-time behavioral and contextual signals that indicate a prospect is actively evaluating solutions.
- Engagement Recency
- Tracks how recently the prospect interacted with your content, emails, or product — recency strongly predicts conversion.
- Buying Cycle Indicators
- Detects contract renewal dates, budget cycles, and fiscal year timing to identify when prospects are most likely to purchase.
- Competitive Activity
- Monitors signals like competitor mentions, G2 reviews, and comparison page visits that suggest active evaluation.
Intent Multiplier
A powerful modifier derived from voice notes and direct prospect interactions that amplifies or dampens the overall score.
- Voiced Interest Level
- Analyzes tone, sentiment, and explicit statements from voice memos to gauge genuine enthusiasm versus polite interest.
- Meeting Commitment
- Weighs concrete next steps — scheduled demos, follow-up requests, and stakeholder introductions — as high-intent actions.
- Objection Mapping
- Captures and categorizes objections raised during conversations, helping reps prepare targeted responses and qualify faster.
Your scoring command center
Every score, trend, and team insight — in one place. Built for sales leaders who want clarity, not clutter.
Real-time lead scoring at a glance
See every lead ranked, scored, and segmented in a single view. Filter by score range, status, or team — and drill into any lead for a full scoring breakdown.
- Real-time scoring — leads scored as they enter
- Multi-pillar breakdown — drill into any score
- Smart filtering — segment by score, status, or tag